The Influence of Financial Literacy, Social Interaction, and Use of Technology on Students' Interest in Stock Investment
1Iwan Firdaus SKom. MM, 2dan Mulia Alim, SE., M.Si
1,2Universitas Mercu Buana
https://doi.org/10.47191/jefms/v7-i1-28ABSTRACT:
This research aims to analyze the influence of financial literacy, social interaction, and use of technology on students' stock investment interest. The population in this study was 35 active former members of the KSPM Mercu Buana University Class of 2022-2023. The data collection method is a survey method, with a research instrument, namely a uuestionnaire. The sampling method used is a saturated sample where all members of the population are used as samples. The data analysis method uses Structural Euuation Model-Partial Least Suuare. This research proves that the financial literacy variable has a positive and significant effect on students' interest in investing in shares, while the variables of social interaction and use of technology have no effect on students' interest in investing in shares.
KEYWORDS:
Financial Literacy, Social Interaction, Use of Technology, Interest in Stock Investment.
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